Measurement Solutions

DM2 is a full-service marketing research provider, with decades of experience providing insights to Fortune 100 organizations and brands across all major industry verticals.

DM2 has offerings for companies of all sizes and budgets – ranging from simple A/B testing to power a decision, to comprehensive customer segmentation and life-cycle management systems.

Given the rapid pace of information needs, DM2 excels at creating turnkey insights solutions, particularly popular with small/medium sized businesses. We offer extensive online analytic and research-based products, focusing on areas such as:

  • Customer Loyalty and Satisfaction
  • Market and Competitive Assessment
  • Audience Profiling and Segmentation
  • Website Usability and Engagement
  • Brand Equity and Evaluation
  • Consumer Awareness, Attitude & Usage
  • Copy and Creative Testing
  • Online Advertising Effectiveness

And now that the world has gone mobile… DM2 offers significant expertise in mobile survey design, for:

  • Point-of-sale (and service) evaluation
  • Transactional experience measurement (including satisfaction)
  • Diary applications tracking a purchase decision

We can do it all... everything from business problem definition to action planning from interpreted data. Having served companies of all sizes, let us craft a budget-friendly solution to answer your business questions.